About Rick Link
Shake Up the Model
Many moons ago, Rick studied magazine editing, marketing and political science in the William Allen White School of Journalism at the University of Kansas. After six years of marketing for two technology start-up companies in Lawrence, KS, he became Vice President of Marketing for Lien Infection Control Systems, a national cleaning system franchisor based in Chicago. There, he introduced daytime restroom management techniques and high-volume paper and soap management. Rick utilized some of the first high-capacity dispensing systems ever applied in American markets to a building service contractor outcome.
To roll out the system nationally, Rick and his team designed service and installation procedures that took advantage of labor efficiency while closing restrooms for short periods, or not at all.
Later, Rick transformed the Lien Infection Control Systems franchise in Kansas City into Business Health/Clean Delivery, a janitorial distributorship first to apply vendor-managed inventory as a unique selling proposition. This model allowed for streamlined routing, lower warehouse inventory, smaller fleet delivery vehicles and better than industry average margins. That concept was successfully grown and after ten years sold. At that time, Rick became marketing director of a regional janitorial supplier serving Kansas, Missouri and parts of bordering states. To help that business expand in a reclining market and during a recession, he emphasized the USP of continual cleaning education and “cleaning the unseen” (cleaning for health) to differentiate.
Rick has helped start-up businesses and small to mid-sized businesses put marketing to work to clear the way for more effective sales campaigns and better margins in hyper-competitive selling environments. He believes that selling what you sell is second priority. First, you must demonstrate how your company is unique at solving one or more business pains felt by your prospects. He then helps companies start telling their unique stories of how they solve those pains.