About JanSan Marketing
Develop a Stronger Marketing Presence, Month-by-Month.
The local janitorial/sanitation supplier or contractor competes with some of America’s biggest brand names as parent companies. Since the 1990s, the distributorship market has gone from tens of thousands of local and area outlets for cleaning products to several thousand. To remain relevant, your company has to offer a formula for doing business that the big websites and box stores are not providing.
A jan/san marketing plan based not just on selling and product information, but on engaging customers and prospects with a solution to some real problem they already understand. Marketing will help you compete more effectively. You can improve margin, build your local footprint and compete in ways that focusing even harder on selling alone probably is not doing for you.
Some companies defer to whatever the latest product features are as introduced by manufacturers. Letting manufacturers and their representatives alone control most of your marketing message does not effectively differentiate your company. The same story will be being told by the same persons to the same or similar audiences in your marketing territory the next week. But while standing by your competitor’s people.
By developing your own messages and marketing mission, salespersons become supported and empowered with a stronger local image and can become better co-managers with prospects and customers.
You need to offer something the box stores, well-known national websites and your direct competitors do not. We can help you develop that differentiation.
This Site Will Help You:
understand differentiation and how it is not about products, lines or people,
recognize that many manufacturers are not committed to your long-term sustainability, creating a need to fend for yourself,
select a marketing USP (Unique Selling Proposition),
set up a monthly program of marketing that compounds over time,
or add individual "a la carte" projects to your arsenal.
So, you - as a business owner - understand better than anyone that the job of making a profit as a janitorial distributor, BSC or route-service provider in the jan/san industry is more of a challenge than at any previous time.
The chances of improving margins and revenue are best when:
You hold a unique position in the minds of your most profitable demographic.
Your staff understands and uses tools created to leverage that difference,
Your company engages prospects to solve problems rather than introduce products.